Bull's Eye Marketing: How To Hit The Target Every Time

Understand your market and use your prospects' hot buttons to highlight three selling points. Position your company to win in a competitive marketplace.

Leave this session with a targeted plan to increase your appeal to customers immediately.

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Tell Your Story: How To Write A Clear Marketing Message

Zero in on your prospects' key concerns and offer features and benefits important to them. Appeal to their hearts as well as their heads. Learn to communicate using "Benefit Language".

Leave this workshop with a refined mission statement, a concise yet powerful 10-second "elevator speech", and a business description to use in your brochure, web site, and when talking to customers.

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The Envelope Please: The Power of Direct Mail

Nothing is more effective than a targeted message that gets delivered at the right time to the right set of eyes.

In this workshop you will learn how to craft a powerful direct mail message that recipients will not be able to resist opening. This one's a classic!

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Marketing for Mortals: How To Market Your Company Without Spending A Fortune

What good is your marketing message if no one sees it? Develop an effective marketing outreach program designed for your target market. Learn techniques used by winning companies which you can implement on a shoestring budget.

Leave this session with a customized 5-prong attack you can begin putting into practice immediately.

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Easy Selling: How To Link Your Marketing And Sales Efforts

Does your marketing funnel pour leads into your sales pipeline? Do your sales and marketing programs bring you the results you expect?

Leave this session with a review of the effectiveness of your sales and marketing processes.

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Customer Retention: How To Keep Valued Customers For Life

Radar Marketing searches for new prospects. Retention Marketing focuses on your existing loyal customer base.

Leave this session with three steps to ensure keeping your most valued customers.

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Successful Networking Techniques: How To Increase Your Business Through Word-of-Mouth Referrals

Learn to use networking as an effective and economical way to increase sales. Fifty percent of business in North America is done through word-of-mouth referrals. Learn how to get people talking about you!

Leave this session with a plan for effective networking.

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Brochures, Sales Letters, And Web Sites: How To Create Effective Marketing Materials

Maximize your expensive marketing investments: your letters, literature, and web site. Bring your brochure to class to evaluate and critique.

Leave this session with a letter template, a checklist for your web site, and an assessment of your brochure.

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How to Get Business Leads From Trade Shows

Have you EVER done a trade show and been disappointed?
Have you NEVER done a trade show and don't know where to start?
Apply creative ideas at your next show.

Leave this session with a plan and ideas on how to have a successful trade show.

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Internet Marketing: How To Make The Internet Work For You

With so much hype about the Internet, it's hard to separate fact from fiction. Find the quickest way to cut through the hype and leverage the Internet into your marketing program. Get more out of your web site and online presence.

Leave this session with a solid plan to reach more prospects online.

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The Marketing Formula: Because Even The Best Products Don't Sell Themselves

These basic steps will get you on your way to developing a profit-generating marketing plan. The principles can be applied successfully whether you are a sole proprietor or a corporate giant.
Leave this session with an excellent overview of a marketing plan.

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