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US - Canada sales training and marketing. Join non-competing businesses in monthly Synergy Session
Want Marketing Dominance in Your Small or Home Based Business? Join us.
Do you have marketing dominance in your small or home based business in Canada or the United States?
If not, why not join other owners of a small or home based business for a monthly Synergy
Session? By harnessing the marketing power and knowledge
from non-competing industries, owners of a small business or home based enterprise can help one another while also learning from each other
through a consistent marketing program.
Each Synergy Session
on business marketing or sales training is comprised of small or home based business owners who
meet monthly with a common goal of developing marketing dominance within their respective industry category or geographic area. The goal for each small business owner is
to learn from other home based business owners while sharing their own marketing knowledge with the group.
The monthly meeting renews your excitement about
marketing activities and reminds you to focus on marketing.
Strategic Alliance gives you one component of a proven marketing
program at each session, so you can implement it one step at a
time with the assurance that the program will encompass all the
essential components of a solid marketing plan. The other small business owners act as a support group
and gives you new and exciting marketing ideas you may not have on your own.
If you own a small or home based business, you should join us
The Synergy Session concept was developed for entrepreneurs or small business owners
who are responsible for marketing activities of an organization.
If you've never received any formal marketing or sales training, it's a great way to
learn the basics. If you know a lot about sales or you're a marketing guru, but
have trouble consistently implementing the marketing plan for your small or home based business in the United States or Canada, this is a great way to stay focused.
If you've been operating a small or home based business for years
but want some fresh sales training techniques or new marketing ideas, this is a great way to do some creative brainstorming and "out of the box" thinking about sales and small business marketing.
As a bonus, you won't be paying the high fees charged by many self-promoting
"experts" who couldn't sell a vowel to a
contestant on The Price Is Right®.
Is marketing dominance for your small business worth one meeting a month?
If you want marketing dominance for your small or home based business, you'll need to do some work. We hold a Synergy Session once a month. Worksheets and suggested
assignments give you activities to do between meetings. Weekly email
reminders are sent to help you focus on new marketing
activities or sales training practices. Phone calls and emails to the Strategic Alliance
leader and to other members of the group are encouraged.
What do I have to do at these monthly Synergy Sessions?
The meeting is managed by a skilled workshop facilitator and includes:
- Feedback from all members on the past month's activities (successes and failures).
- A new concept, skill, or activity.
- Handouts and worksheets.
- Discussion from all members about their plans to complete the assignment.
Discussion with a small group of other small business owners offers support and encouragement (other
people have faced the same problems you're facing), plus
valuable advice (what worked for them). You don't have
to prepare for the meeting; just come and learn.
What do you mean by a group for marketing managers?
Marketing managers focus on marketing projects (frequently
they are small business owners, entrepreneurs or home based business owners responsible
for multiple disciplines). A marketing manager's challenge
is not focusing on marketing; rather his/her challenge is improving
marketing techniques. This group discusses “advanced”
marketing techniques, and benefits greatly from the synergy
of ideas from other experienced marketers. This is perfect
for someone who is in charge of marketing in a small company,
but who doesn't have the benefit of others on a marketing staff
with whom to share ideas and receive input.
Why would an owner of a small business or a
home based business want to attend these sessions?
Strategic Alliance specializes in helping company leaders
learn and implement sales and marketing skills. Presenting
sales and marketing concepts from a creative new perspective
helps make the process quicker and more meaningful to people
who want to market their small or home based business but also
want help in positioning and promoting their small business.
Our Synergy Sessions can be very powerful, so bring an open
mind.
Will this help the sales of my small or home based business?
Marketing,
by our definition, is the planning and strategy that precedes
sales efforts. The role of marketing activities is to
deliver “leads” into the sales process. This is NOT
sales training; this is working on the marketing functions
(like the 4 Ps: Product/Promotion/Price/Place) or:
- Who is my target market?
- What is the most compelling message?
- What promotions should I use to reach my audience?
- How can I retain my customers?
For sales training, check out our Sizzle Sessions.
Why does my small business have to make an annual commitment?
The role of our marketing Synergy Sessions is to create an advisory board — a group of people
who understand your goals and can give input and advice. As in winning
over a customer, trust is crucial, and normally comes only through
repeated exposure and experience with someone. This repeated exposure
is even more important when dealing with a group. Each member benefits
from being a part of a consistent group that meets every month.
When can I expect results in my small or home based business?
In some cases, a change in marketing strategy can bring results
overnight, but generally you can expect to see results improve over a few months while you
fully implement your repositioning in the marketplace.
What do I have to do between meetings?
You should continue your present marketing activities, plus add some new
ideas you learn at the group sessions. Assignments are really
“suggested activities" to further develop the concept presented
at the meeting. This is not school, so there are no demerits
for not completing the assignment. You are there to learn
new marketing techniques and grow your business. It's up to you
to put the program into practice.
What if I have questions between meetings?
Call or email the Strategic Alliance Marketing Group at .
What is a “telephone” Synergy Session?
A virtual meeting linked by a conference call to bring people together to accomplish
the same goals without the inconvenience of travel. The format
and process are the same as an office meeting. (If you're out
of town you will pay for a long distance telephone call, and sorry,
you're on your own for lunch.)
How do I get involved?
Contact John Tobin, the Creative Director of Strategic Alliance.
Call 250-886-4411 or email John at
.
That's editor [at] strategic-alliance.com
Could I try a Free Synergy Session first?
Sure. Go here for a FREE PASS to one Synergy Session. No charge. No commitment.
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