Want To To Sell More Products and Services in the Canadian or US Market?
This creative marketing team has developed relationship marketing programs and sales workshops for many companies, non-profit organizations and individuals. Though most of the team's business is conducted from Victoria and Vancouver BC and through our satellite office in the Windsor Ontario - Detroit Michigan area, we are always open to working on challenging projects, no matter where they are located.
Our sales training, strategic alliance marketing workshops and business development programs are based on our Five Steps to Market Dominance™:
Position
It Tell It Offer It Sell
It Retain It
This site has over 500 TOP-10 search engine ranking positions, thanks to our
SEO (search engine optimization) services.
As team leader, John Tobin is a search engine optimization consultant and small business marketing strategist focusing on the US - Canada market. John offers advanced sales training courses and teaches home-based businesss owners how to write strategic business plans. His specialty is new internet business development and email marketing programs based on strategic alliance partnering ideas he developed under the tutelage of master marketers Jay Abraham and Dan Kennedy.
To improve your search engine ranking and positioning, you don't need to hire your local Google yahoo to perform expensive search engine optimization services. You simply need to learn the basics of SEO to improve your site's natural search engine positions, and SEM (search engine marketing), which essentially entails Pay Per Click (PPC) advertising, such as Google AdwordsGoogle Adwords, Yahoo Sponsored Search - Grab this $25 credit, and MSN adCenter.
Grab Three Free Videos About Pay-Per-Click Advertising
We'll send you links to three free videos about Pay Per Click marketing just for asking - one about Google Adwords, one about Yahoo Sponsored Search, and one about MSN adCenter. They are very informative and will help you decide which of these advertising options, if any, might be best for your needs.
Call 250-886-4411 or send us an email: and we will send you the links where you can either view the videos or download them for viewing later.
No Need to Come to Vancouver Island to Learn SEO Marketing Tactics
The Google search engine and the Yahoo search directory offer larger advertising networks than Microsoft with its Live.com search engine, but don't overlook Microsoft as a viable alternative for Pay Per Click advertising deals. You can grab a $100 voucher for the Microsoft adCenter right now, if you go here right now:
. Some search engine optimization companies use keywords and targeted search phrases in this way in order to get more top 10 Yahoo and Google search engine positions or to improve their keyword ranking. Sometimes it works, and sometimes they get banned.
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NOTE: Don't be misled by some sponsored (paid-for) search results
that appear before the natural search results on the Overture search engine and others. These listings are similar to buying Google Adwords advertising. In other words, once you stop paying, you lose the position.
This site has more than 500 TOP-10 Google search engine positions, and all of them are unpaid results. We get them the old-fashioned way -- we earn them.
That's mainly because of the subtle
way that search engine keywords are woven into the tapestry
of the web page content.
Of course, it is web content management
like this that is at the heart and home of search engine optimization
services (SEO), and which determines whether or not your web site
design earns your web pages top internet search engine positions
when you submit pages to web search tools such as the Google
engine or Yahoo! search directory.
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Here's a free search engine traffic tip on getting more qualified visitors to your website
If you need to get traffic to your website, Google AdWords
program is an excellent place to begin. You can set up a Google
AdWords program with as little as $5, and have your ads appearing
on thousands of related sites within 15 minutes.
Before
you do anything, we recommend that you read the Enhanced Definitive
Guide to Google AdWords by our marketing colleague Perry Marshall.
Knowing the answers to tricky questions will make an enormous
difference in your success.
Read more here about Perry Marshall's Enhanced Definitive Guide to Google AdWords.
You may recognize Perry Marshall as the author
of "Guerilla
Marketing for Hi-Tech Sales People", the great audio CD that discusses 21 principles that you can use to eliminate
cold prospecting and wasted advertising dollars in today's fiercely
competitive B2B marketplace. Find
out more about Perry Marshall's books here.
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Direct
marketing sales training meets internet business plans and software
development
Besides search engine optimization services, our expertise
includes all aspects of marketing and communications, from direct
marketing sales training and internet business development to
touch-screen kiosk software development. We recently helped spearhead a project
in producing more than 700 virtual photographic tours of member
businesses of the Town of Tecumseh Ontario's Business Improvement
Association (BIA). Our emphasis on high-tech companies is based
on a familiarity with the hardware and software development
process honed in the telecom and office equipment industries.
OK, so how can you benefit from these technical marketing ideas to increase the ROI in your business?
John's experience has varied from photography and editing a daily newspaper to high technology sales and marketing. His writing skills, sales ability and business acumen are the basis of the Strategic Alliance Marketing Group, a marketing consultancy business with head office in Victoria, BC Canada,
specializing in planning and execution of marketing strategies and business communications,
mostly in the advanced technology field.
In other words, we have a lot of experience in a lot of industries. Many of the business and marketing ideas we have learned from these experiences may be just what your business needs to unleash its full potential.
Focused on business-to-business marketing and public relations, Strategic Alliance can help you develop your marketing message, as well as selecting, or even developing, the actual media for delivering that message (such as the outdoor touchscreen kiosk we built for a car dealership).
What are you trying to achieve in your business? Do you even know?
Perhaps we can help you. Maybe not, but let's talk about what you want to do and where you want to take your business in the next few months and years. Strategic Alliance has developed websites, electronic media, talking postcards, interactive CD and DVD business cards, sales brochures and direct mail pieces, creative public relations events, press releases, advertising campaigns, sales letters, email newsletters, autoresponder messages, and even a multifaceted hybrid advertising format called Flying-In-Formation.
So where did this marketing maverick learn all these strategies and tactics?
Prior to launching Strategic Alliance, John served
as VP of Marketing for TELfx Productions in Vancouver, BC where
he and internet affiliate marketing guru James Martell structured the
development and expansion of territory licensing of the Talking
Directory Movie, Entertainment and Information Hotline,
which processed more than 300,000 phone calls per month for
advertising-based information requests.
The web lets us live on beautiful Vancouver Island, BC yet serve the WWW (whole wide world)
In 2001, John and his family moved to Windsor, Ontario for five years, where John published a For Sale By Owner real estate newspaper and became involved in internet marketing consulting and SEO services. That's when he established the Strategic Alliance Marketing Group. In July of 2006, they returned to British Columbia, back to Victoria on Vancouver Island, where John runs his marketing business and teaches Internet Marketing at Camosun College. His wife, Dr. Ruthanne Tobin is a professor in the Education Faculty at the University of Victoria.
John and Ruthanne have two grown children - daughter Shenoa is a teacher in Victoria, and son Connor is a marketing executive with a Victoria-based educational software company. The Tobins are active in local church and community outreach projects.
You can reach John by e-mail:
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